The Challenge
BTGC (Be The Game Changers) is a pro-level soccer academy focused on elite training in skills, speed, and agility. Despite their incredible program and strong results, their brand didn't reflect the level of excellence they delivered. They blended in with other local programs, making it hard for people to truly see the difference. My goal was to create a brand identity and website that not only matched their performance but also made them stand out and connect deeply with their audience.
BTGC (Be The Game Changers) is a pro-level soccer academy focused on elite training in skills, speed, and agility. Despite their incredible program and strong results, their brand didn't reflect the level of excellence they delivered. They blended in with other local programs, making it hard for people to truly see the difference. My goal was to create a brand identity and website that not only matched their performance but also made them stand out and connect deeply with their audience.
The Process
I started by diving into a discovery phase to understand their core values, voice, and vision. From there, I used word mapping and hand-drawn sketches to explore ideas that captured their energy and mission. Once we identified the strongest concept, I refined it into a bold visual identity, including logo design, colors, typography, and supporting brand elements. We then brought it all together through a clean and strategic website, designed to guide visitors, create connection, and drive engagement.
I started by diving into a discovery phase to understand their core values, voice, and vision. From there, I used word mapping and hand-drawn sketches to explore ideas that captured their energy and mission. Once we identified the strongest concept, I refined it into a bold visual identity, including logo design, colors, typography, and supporting brand elements. We then brought it all together through a clean and strategic website, designed to guide visitors, create connection, and drive engagement.
The Result
With a powerful new identity and website, BTGC now looks as elite as they perform. Their brand is cohesive, recognizable, and built to connect with both players and parents. They’ve seen stronger community engagement, higher credibility, and a growing sense of loyalty around their mission. This rebrand wasn't just about looking better—it was about stepping into their full potential and becoming the brand their audience can believe in.
With a powerful new identity and website, BTGC now looks as elite as they perform. Their brand is cohesive, recognizable, and built to connect with both players and parents. They’ve seen stronger community engagement, higher credibility, and a growing sense of loyalty around their mission. This rebrand wasn't just about looking better—it was about stepping into their full potential and becoming the brand their audience can believe in.
